Alibaba’s World by Porter Erisman - Summary

Alibaba’s World by Porter Erisman - Summary
Alibaba’s World by Porter Erisman - Summary
Alibaba’s World is an inside look at one of the world’s largest e-commerce companies from one of its first Western employees, who served as its vice president and head of international marketing for several years, showing how this company turned from startup to global player in just 15 years.