All Marketers Are Liars by Seth Godin - Summary

Written by Niklas Göke in Four Minute Books

All Marketers Are Liars by Seth Godin - Summary
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All Marketers Are Liars is based on the idea that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing them with good stories – whether they’re true or not.

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