Crossing The Chasm by Geoffrey A. Moore - Summary

Written by Niklas Göke in Four Minute Books

Crossing The Chasm by Geoffrey A. Moore - Summary
0:00 9:09
Blog

Crossing The Chasm gives high tech startups a marketing blueprint, in order to make their product get the initial traction it needs to eventually reach the majority of the market and not die in the chasm between early adopters and pragmatists.

More #blogshows