Made To Stick by Chip Heath, Dan Heath - Summary

Made To Stick by Chip Heath, Dan Heath - Summary
Made To Stick by Chip Heath, Dan Heath - Summary
Made To Stick examines advertising campaigns, urban myths and compelling stories to determine the six traits that make ideas stick in our brains, so you don’t just know why you remember some things better than others, but can also spread your own ideas more easily among the right people.