The 22 Immutable Laws of Branding by Al Ries, Laura Ries - Summary
The 22 Immutable Laws of Branding by Al Ries, Laura Ries - Summary
by
Maria Deac
The 22 Immutable Laws of Branding is a compilation of laws that provides insights for conducting successful marketing campaigns by focusing on the essence of branding and how brands must be created and managed in order to survive in the competitive world.
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