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The Worst Rebrand in the History of Orange Juice

The Worst Rebrand in the History of Orange Juice
The Worst Rebrand in the History of Orange Juice
by Niklas Göke
They paid $35 million to then lose $20m in sales
/ 10:36

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Don’t Set Goals for 2022
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The Only Thing That’s Toxic Is Calling Things “Toxic”
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You Don’t Need New Friends
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Someone Will Save You Today
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Are You Swimming With or Against the Current of Life?
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Sometimes, the Work Is Easier Than the Workaround
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