Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith - Summary

Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith - Summary
Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith - Summary
Value Proposition Design opens up a new perspective of what added value in a product consists of, how to find and target your market correctly, how you can design a product successfully, bring it forth to your prospects and have them be excited to buy it, all through the creation of a customer-centric business.