Niklas Göke

Writes in Niklas Göke on Medium Four Minute Books

Niklas Göke

My name is Nik. I've been writing since 2014.

Somehow, I found my way to 50 million views, 50,000 email subscribers, and 500,000 monthly readers.

My work has been featured in places like Medium, Quora, Business Insider, CNBC, The Next Web, Pocket, Lifehacker, Thought Catalog & The Muse.

I'll get you the results you deserve for your work, learning and personal growth.

Rich Dad Poor Dad tells the story of a boy with two fathers, one rich, one poor, to help you develop the mindset and financial knowledge you need to build a life of wealth and freedom.
The Power Of Habit helps you understand why habits are at the core of everything you do, how you can change them, and what impact that will have on your life, your business and society.
Atomic Habits is the definitive guide to break bad behaviors and adopt good ones in four steps, showing you how small, incremental, everyday routines compound and add up to massive, positive change over time.
Dare To Lead dispels common myths about modern-day workplace culture and shows you that true leadership requires nothing but vulnerability, values, trust, and resilience.
Man’s Search For Meaning details holocaust survivor Viktor Frankl’s horrifying experiences in Nazi concentration camps, along with his psychological approach of logotherapy, which is also what helped him survive and shows you how you can – and must – find meaning in your life.
Emotional Intelligence explains the importance of emotions in your life, how they help and hurt your ability to navigate the world, followed by practical advice on how to improve your own emotional intelligence and why that is the key to leading a successful life.
21 Lessons For The 21st Century highlights today’s most pressing political, cultural, and economic challenges created by technology while helping us prepare for an uncertain future.
The 4-Hour Workweek is the step-by-step blueprint to free yourself from the shackles of a corporate job, create a business to fund the lifestyle of your dreams, and live life like a millionaire, without actually having to be one.
12 Rules For Life is a stern, story-based, entertaining self-help manual for young people, that lays out a set of simple principles, which can help us become more disciplined, behave better, act with integrity, and balance our lives while enjoying them as much as we can.
Money: Master The Game holds 7 simple steps to financial freedom, based on the advice of the world’s best billionaire investors, interviewed by Tony Robbins.
Outliers explains why “the self-made man” is a myth and what truly lies behind the success of the best people in their field, which is often a series of lucky events, rare opportunities and other external factors, which are out of our control.
Getting Things Done is a manual for stress-free productivity, which helps you set up a system of lists, reminders and weekly reviews, in order to free your mind from having to remember tasks and to-dos and instead let it work at full focus on the task at hand.
How To Win Friends And Influence People teaches you countless principles to become a likable person, handle your relationships well, win others over and help them change their behavior without being intrusive.
10% Happier gives skeptics an easy “in” to meditation, by taking a very non-fluffy approach to the science behind this mindfulness practice and showing you how and why letting go of your ego is important for living a stress-free life.
A Brief History Of Time is Stephen Hawking’s way of explaining the most complex concepts and ideas of physics, such as space, time, black holes, planets, stars and gravity to the average Joe, so that even you and I can better understand how our planet was created, where it came from, and where it’s going.
The Idea Factory explains how one company, Bell Labs, has managed to spearhead innovation in the communications industry for almost 100 years by dedicating themselves to science and research, thus producing a disproportionately big share of the technology that significantly shapes our lives today.
In 1970, economist George Akerlof published a paper called The Market for Lemons: Quality Uncertainty and the Market Mechanism, in which he described an idea that would keep researchers busy for decades: adverse selection.
When Robin Williams died in 2014, the world lost a legend. No scene better encapsulates his brilliance than what must be one of the greatest monologues in entertainment history: the park scene in Good Will Hunting.
How Successful People Think lays out eleven specific ways of thinking you can practice to live a better, happier, more successful life.
Einstein: His Life And Universe takes a close look at the life of Albert Einstein, beginning in how his childhood shaped him, what his biggest discoveries and personal struggles were and how his focus changed in later years, without his genius ever fading until his very last moment.
When people ask for advice around habits, most of the answers they get fall into the “do this, not that” category. Based on our own subjective experience, we all come to see some habits as good and others as bad. As a result, everybody always recommends what worked for them. The specific tactics that helped them succeed. Wake up at 5, blend your coffee with butter, use this particular pen.
Shoe Dog is the autobiography of Nike’s founder Phil Knight, who at last decided to share the story of how he founded one of the most iconic, profitable and world-changing brands in the world.
Through The Language Glass explains how the language you speak fundamentally alters your reality and how nature, culture and language have all been intertwined all throughout history.
Flow explains why we seek happiness in externals and what’s wrong with it, where you can really find enjoyment in life, and how you can truly become happy by creating your own meaning of life.
Elon Musk is the first official biography of the creator of SolarCity, SpaceX and Tesla, based on over 30 hours of conversation time between author Ashlee Vance and Musk himself, highlighting his complicated childhood, the way he makes decisions and navigates the world, and how he managed to disrupt multiple industries, all with the goal of saving humanity.
Blink explains what happens when you listen to your gut feeling, why these snap judgments are often much more efficient than conscious deliberating, and how to avoid your intuition leading you to wrong assumptions.
Ego Is The Enemy reveals how a tendency that’s hardwired into our brains – the belief the world revolves around us and us alone – holds us back from living the life it makes us desire so much, what we can do to overcome it at every turn and how to achieve true greatness.
Doughnut Economics is a wake-up call to transform our capitalist worldview obsessed with growth into a more balanced, sustainable perspective that allows both humans and our planet to thrive.
Emotional Agility provides a new, science-backed approach to navigating life’s many trials and detours on your path to fulfillment, with which you’ll face your emotions head on, observe them objectively, make choices based on your values and slowly tweak your mindset, motivation and habits.
The Art Of Asking teaches you to finally accept the help of others, stop trying to do everything on your own, and show you how you can build a closely knit family of friends and supporters by being honest, generous and not afraid to ask.
Awaken The Giant Within is the psychological blueprint you can follow to wake up and start taking control of your life, starting in your mind, spreading through your body and then all the way through your relationships, work and finances until you’re the giant you were always meant to be.
“Like this cup, you are full of your own opinions,” replied the Zen teacher. “If you do not first empty your cup, how can you taste my cup of tea?”
Grit describes what creates outstanding achievements, based on science, interviews with high achievers from various fields and the personal history of success of the author, Angela Duckworth, uncovering that achievement isn’t reserved for the talented only, but for those with passion and perseverance.
Homo Deus illustrates the history of the human race from how we came to be the dominant species over what narratives are shaping our lives today all the way to which obstacles we must overcome next to continue to thrive.
Out of all the great TED talks that exist, Barry Schwartz’s is easily the best. He talks about what he calls The Paradox of Choice. I’ve gone back to it countless times for countless reasons.
The Art Of War has been considered the definitive text on military strategy and warfare ever since being written in ancient China around 500 BC, inspiring businesses, athletes, and of course generals to beat their opponents and competition the right way until today.
I Will Teach You To Be Rich helps you save money on autopilot while allowing yourself to spend guilt-free on the things you enjoy.
Thinking Fast And Slow shows you how two systems in your brain are constantly fighting over control of your behavior and actions, and teaches you the many ways in which this leads to errors in memory, judgment and decisions, and what you can do about it.
We’ll never “go back to normal,” but we can make the most of today.
Deep Work proposes that we have lost our ability to focus deeply and immerse ourselves in a complex task, showing you how to cultivate this skill again and focus more than ever before with four simple rules.
Antifragile reveals how some systems thrive from shocks, volatility and uncertainty, instead of breaking from them, and how you can adapt more antifragile traits yourself to thrive in an uncertain and chaotic world.
The 7 Habits Of Highly Effective People teaches you both personal and professional effectiveness by changing your view of how the world works and giving you 7 habits, which, if adopted well, will lead you to immense success.
How To Talk To Anyone is a collection of actionable tips to help you master the art of human communication, leave great first impressions and make people feel comfortable around you in all walks of life.
Influence has been the go-to book for marketers since its release in 1984, which delivers six key principles behind human influence and explains them with countless practical examples.
Find Your Why is an actionable guide to discover your mission in life, figure out how you can live it on a daily basis and share it with the world.
How To Become A Straight A Student gives you the techniques A+ students have used to pass college with flying colors and summa cum laude degrees, without compromising their entire lives and spending every minute in the library, ranging from time management and note-taking tactics all the way to how you can write a great thesis.
Outwitting The Devil is an imagined interview between Napoleon Hill and the Devil himself, in which he wrings certain truths from the root of evil, which will help us avoid his grasp and live a good life.
How We Learn teaches you how your brain creates and recalls memories, what you can do to remember things better and longer, and how you can boost your creativity and improve your gut decisions along the way.
When Batman meets Superman for the first time in Dawn of Justice, you instantly know who’s in charge and who’s in trouble.
We’re not struggling to survive. We lack the courage to thrive.
Fooled By Randomness explains how luck, uncertainty, probability, human error, risk, and decision-making work together to influence our actions, set against the backdrop of business and specifically, investing, to uncover how much bigger the role of chance in our lives is, than we usually make it out to be.
Do The Work is Steven Pressfield’s follow-up to The War Of Art, where he gives you actionable tactics and strategies to overcome resistance, the force behind procrastination.
Essentialism shows you a new approach to productivity and life by allowing you to be extremely selective about the essential things in your life and then ruthlessly cutting out everything else.
Think And Grow Rich is a curation of the 13 most common habits of wealthy and successful people, distilled from studying over 500 individuals over the course of 20 years.
Creativity, Inc. is an instruction manual for instilling inspiration into employees, managers and bosses, by revealing the hidden forces that get in the way, based on over 30 years of experience of the president of Pixar, Ed Catmull.
First Bite explains how you’ve acquired your eating habits in your childhood and why they’re not hardwired, as well as how you can change them for the better and teach your children to eat healthy.
Everything Is Obvious shows you that common sense isn’t as reliable as you think it is, because it often fails us in helping to make predictions, and how you can change the way you or your company make decisions with more scientific, statistically grounded methods.
A Short History Of Nearly Everything explains everything we’ve learned about our world and the universe so far, including how they formed, how we learned to make sense of time, space and gravity, why it’s such a miracle that we’re alive and how much of our planet is still a complete mystery to us.
Drive explores what has motivated humans throughout history and explains how we shifted from mere survival to the carrot and stick approach that’s still practiced today – and why it’s outdated.
Leaders Eat Last teaches you where the need for leadership comes from historically, what the consequences of bad leadership are and how you can be a good leader in the modern world.
How Google Works shines a light on the hiring and operating processes of Google, which have enabled it to come up with great products continuously and stay visionary over the past 17 years.
Barking Up The Wrong Tree turns standard success advice on its head by looking at both sides of many common arguments, like confidence, extroversion, or being nice, concluding it’s really other factors that decide if we win, and we control more of them than we think.
Give And Take explains the three different types of how we interact with others and shows you why being a giver is, contrary to popular belief, the best way to success in business and life.
The Code Of The Extraordinary Mind gives you a 10-step framework for success, based on the lives of the world’s most successful people, who the author has spent 200+ hours interviewing.
The 22 Immutable Laws Of Marketing is an absolute marketing classic, outlining 22 rules by which companies function, and, depending on how much you adhere to them, will determine the success or failure of your products and ultimately, your company.
“To thine own self be true”—Here’s how to find out how well you’re taking this advice.
Skin In The Game is an assessment of asymmetries in human interactions, aimed at helping you understand where and how gaps in uncertainty, risk, knowledge, and fairness emerge, and how to close them.
A story about everything it takes to accomplish your dreams
For the past six years, I have been obsessed with habits. This obsession grew out of the realization that, as a business student in an obscure university, no teachers or classes would be enough to push me to become a successful entrepreneur.
Be it Bruce Lee, Ip Man, Mr. Miyagi or Jackie Chan, in day-to-day life, the master is always deliberate. Quiet. Almost lethargic. He walks slowly. He talks slowly. He eats slowly.
Blitzscaling is the strategy some of today’s most valuable companies have used to achieve huge market shares, insanely fast growth, big profit margins, and become corporate giants in a very short time.
The 80/20 Principle reveals how you can boost your effectiveness both in your own life and for your business by getting you in the mindset that not all inputs produce an equal amount of outputs and helping you embrace the Pareto principle.
Choose Yourself is James Altucher’s call to give up traditional career paths, which today neither lead to success, nor happiness, and take your life into your own hands by building good habits, creating your own career and making a decision to choose yourself.
Originals re-defines what being creative means by using many specific examples of how persistence, procrastination, transparency, critical thinking and perspective can be brought together to change the world.
Letters From A Stoic is a collection of moral epistles famous Roman Stoic and philosopher Seneca sent to his friend Lucilius, in order to help him become less emotional, more disciplined, and find the good life.
Habits Of A Happy Brain explains the four neurotransmitters in your brain that create happiness, why you can’t be happy all the time, and how you can rewire your brain by taking responsibility for your own hormones and thus, happiness.
Salt Sugar Fat takes you through the history of the demise of home-cooked meals by explaining why you love salt, sugar and fat so much and how the processed food industry managed to hook us by cramming all 3 of those into their products.
Catch Me If You Can is the story of how Frank Abagnale, one of the most famous con-artists in history, faked over eight identities, several professions, and cashed over $2.5 million of forged checks in the 1960s, until the police finally caught him at age 21.
Million Dollar Consulting teaches you how to build a thriving consultancy business, by focusing on relationships, delivering strategic value and thinking long-term all the way through.
A New Earth outlines a crazy and destructive place we call home, but not without showing us that we can all save it together, by looking into our minds and detaching ourselves from our ego, so we can practice acceptance and enjoyment.
Disrupt Yourself explains how you can harness the ever-accelerating power of disruptive innovation in your personal life, be it to advance your career or to build a company that thrives, by embracing your limitations, focusing on your strengths and staying flexible and curious along the way.
Crushing It is Gary Vaynerchuk’s follow-up to his personal branding manifesto Crush It, in which he reiterates the importance of a personal brand and shows you the endless possibilities that come with building one today.
Braving The Wilderness offers a four-step process to find true belonging through authenticity, bravery, trust, and vulnerability since it’s mostly about learning to stand alone rather than trying to fit in.
Excellent Sheep describes how fundamentally broken elite education is, why it makes students feel depressed and lost, how educational institutions have been alienated from their true purpose, what students really must learn in college and how we can go back to making college a place for self-discovery and critical thinking.
How Not To Be Wrong shows you that math is really just the science of common sense and that studying a few key mathematical ideas can help you assess risks better, make the right decisions, navigate the world effortlessly and be wrong a lot less.
If someone dedicates one million dollars, 400 workers, and 14 years of their own life to carving a 60-foot version of your face into the side of a mountain, you must have done something worth remembering.
The Subtle Art Of Not Giving A F*ck does away with the positive psychology craze to instead give you a Stoic, no bullshit approach to living a life that might not always be happy, but meaningful and centered only around what’s important to you.
Growth Hacker Marketing uses a 4-step framework to explain how today’s startups remove the barrier between marketing and product development to make the product itself the best way to get new customers.
I never needed anyone to tell me to play video games, explore the internet, or practice soccer tricks. If anything, it was hard to get me to stop. Writing has been the same.
Principles holds the set of rules for work and life billionaire investor and CEO of the most successful fund in history, Ray Dalio, has acquired through his 40-year career in finance.
Factfulness explains how our worldview has been distorted with the rise of new media, which ten human instincts cause erroneous thinking, and how we can learn to separate fact from fiction when forming our opinions.
Minimalism is an instructive introduction to the philosophy of less and how it helped two guys who had achieved the American dream let go of their possessions and the depressions that came with them.
The Power of Now shows you that every minute you spend worrying about the future or regretting the past is a minute lost, because really all you have to live in is the present, the now, and gives you actionable strategies to start living every minute as it occurs.
All Marketers Are Liars is based on the idea that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing them with good stories – whether they’re true or not.
Purple Cow explains why building a great product and advertising the heck out of it simply doesn’t cut it anymore and how you can build something that’s so remarkable people have to share it, in order to succeed in today’s crowded post-advertising world.
The reason I love that story is that it highlights that most of our talking — in this case 100% — does nothing to serve our current purpose. We talk about ourselves, about others, and about things we…
What older people know about ambition that young people don’t
The Now Habit is a strategic program to help you eliminate procrastination from your life, bring fun and motivation back to your work and enjoy your well-earned spare time without feeling guilty.
The Da Vinci Curse explains why people with many talents don’t fit into a world where we need specialists and, if you have many talents yourself, shows you how you can lift this curse, by giving you a framework to follow and find your true vocation in life.
How To Be A Positive Leader taps into the expertise of 17 leadership experts to show you how you can become a positive leader, who empowers everyone around him, whether at work or at home, with small changes, that compound into a big impact.
TED Talks is an instruction manual to become a great public speaker and deliver talks that are unforgettable, based on over 15 years worth of experience of the head of TED, the most popular speaking platform in the world.
The Wisdom Of Crowds researches why groups reach better decisions than individuals, what makes groups smart, where the dangers of group decisions lie, and how each of us can encourage the groups we are part of to work together.
Talk Like TED has analyzed over 500 of the most popular TED talks to help you integrate the three most common features of them, novelty, emotions, and being memorable, into your own presentations and make you a better speaker.
Linchpin shows you why the time of simply following instructions at your job is over and how to make yourself indispensable, which is a must for success today.
The Upside Of Stress helps you change your mindset from one that avoids anxiety at all costs to a belief that embraces stress as a normal part of life, which helps you respond to it in better ways and actually be healthier.
Loving What Is gives you four simple questions to turn negative thoughts around, change how you react to the events and people that stress you and thus end your own suffering to love reality as it is.
How To Be A Stoic is a practical guide to ancient philosophy in modern life, covering the principles Socrates, Epictetus, and Cato followed in the three disciplines of desire, action, and assent.
Enlightenment Now describes how the values of the Enlightenment, science, reason, humanism, and progress, keep improving our world until today, making it a better place day by day, despite the negative news.
The House Of Rothschild examines the facts and myth around the wealthiest family in the world in the 19th century, and how they managed to go from being outcast and isolated to building the biggest bank in the world.
59 Seconds shows you several self-improvement hacks, grounded in the science of psychology, which you can use to improve your mindset, happiness and life in less than a minute.
Rising Strong describes a 3-phase process of bouncing back from failure, which you can implement both in your own life and as a team or company, in order to embrace setbacks as part of life, deal with your emotions, confront your own ideas and rise stronger every time.
Lean In digs deep into gender inequality and why women are still underrepresented as a valuable part of our global workforce, showing how they unintentionally hold themselves back, as well as outlining ways for us to enable and support them, including how you as a woman can take the lead and hold the flag of women in work high.
On The Shortness Of Life is a 2,000 year old, 20-page masterpiece by Seneca, Roman stoic philosopher and teacher to the emperors, about time and how to best use it, to ensure you lead a long and fulfilling life.
Made To Stick examines advertising campaigns, urban myths and compelling stories to determine the six traits that make ideas stick in our brains, so you don’t just know why you remember some things better than others, but can also spread your own ideas more easily among the right people.
A Year With Peter Drucker compiles 52 lessons with weekly exercises into one comprehensive, year-long curriculum for managers, leaders, and those who aspire to be one or the other, based on the teachings of the father of modern management.
Start With Why is Simon Sinek’s mission to help others do work, which inspires them, and uses real-world examples of great leaders to show you how they communicate and how you can adapt their mindset to inspire others yourself.
Zero To One is an inside look at Peter Thiel’s philosophy and strategy for making your startup a success by looking at the lessons he learned from founding and selling PayPal, investing in Facebook and becoming a billionaire in the process.
Unshakeable distills the essence of world class investors down into four core principles you should follow while investing, giving you simple rules and actionable steps to follow to make sure your finances flourish.
Remember when you first learned how to draw? Oh, the artworks that you made! You didn’t even need a model or a scene — you made it all up from scratch, using nothing but your imagination. A dragon looked like you thought a dragon should look. A house was a house in your image. What’s more, nothing had to be perfect, because you could always explain your picture to the audience.
When you’re a child, the whole world is a blank canvas. Every situation you walk into is a sandbox, waiting for you to shape it in your imagination. As early as kindergarten or elementary school, that sandbox is turned into a cage. Adults pluck metal bars into the ground from above, like Zeus throwing thunderbolts from Mount Olympus. The bars are rules and every single one takes away a little of that blankness.
Imagine there’s an old stove in your house. It’s square and has four burners. You know, the kind where you still have to light the gas with a match and pull your hand away really fast so you don’t get burned. Each of those burners represents an important area of your life: 1. Family, 2. Friends, 3. Health, 4. Work.
On The Tim Ferriss Show, LeBron James said he sleeps eight or nine hours each night. Sometimes ten. And if he can’t get those, he’ll catch up with a two-hour nap. James is a prominent fan of quality shut-eye, but not the only one.
Anything You Want teaches you how to build a business that’s based on who you are, and can become anything you want it to be, rather than following the traditional paths of startup or corporate culture.
Steve Jobs is the most detailed and accurate account of the life of the man who created Apple, the most valuable technology company in the world.
The Four Agreements draws on the long tradition of the Toltecs, an ancient, indigenous people of Mexico, to show you that we have been domesticated from childhood, how these internal, guiding rules hurt us and what we can do to break and replace them with a new set of agreements with ourselves.
ReWork shows you that you need less than you think to start a business – way less – by explaining why plans are actually harmful, how productivity isn’t a result from working long hours and why hiring and seeking investors should be your absolute last resort.
Predictably Irrational explains the hidden forces that really drive how we make decisions, which are far less rational than we think, but can help us stay on top of our finances, interact better with others and live happier lives, once we know about them.
How To Fail At Almost Everything And Still Win Big is the memoir of Dilbert cartoonist Scott Adams, in which he shares how he learned to take care of himself, so he could go from loss to loss, until eventually winning big.
How To Stop Worrying And Start Living is a self-help classic which addresses one of the leading causes of physical illness, worry, by showing you simple and actionable techniques to eliminate it from your life..
Trying Not To Try explores ancient, Chinese philosophy to break down the art of being spontaneous, which will help you unite your mind and body, reach a state of flow, and breeze through life like a leaf in a river.
The Power Of Your Subconscious Mind is a spiritual self-help classic, which teaches you how to use visualization and other suggestion techniques to adapt your unconscious behavior in positive ways.
Make Time is about creating space in your life for what truly matters using highlights, laser-style focus, energizing breaks, and regularly reflecting on how you spend your most valuable asset.
The Big Leap is about changing your overall perspective, so you can embrace a philosophy that’ll help you achieve your full potential in work, relationships, finance, and all other walks of life.
13 Things Mentally Strong People Don’t Do started as a personal reminder to not give in to bad habits in the face of adversity, but turned into a psychological guidebook to help you improve your mental strength and emotional resilience.
Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy to inspire a philosophy of honesty, hard work and ethical behavior in his industry.
“Everybody says they do it, but nobody actually does.” — Naval
It only takes one true sentence — you don’t even have to finish it
Why Is Sex Fun takes a humorous look at the evolution of human sex life, explaining why the way we behave sexually is often odd, but necessary for our survival.
A Curious Mind is an homage to the power of asking questions, showing you how being curious can change your entire life, from the way you do business, to how you interact with your loved ones, or even shape your country.
Grain Brain takes a look at the impact carbohydrates have on the structure and development of your brain, arriving at the conclusion that a diet high in fat, low in carbs and especially sugar, combined with fasting, lots of activity and more sleep could provide you with a much higher quality of life.
Hardwiring Happiness tells you what you can do to overcome your negativity bias of focusing on and exaggerating negative events by relishing, extending and prioritizing the good things in your life to become happier.
How To Create A Mind breaks down the human brain into its components, in order to then draw parallels to computers and find out what is required to let them replicate our minds, thus creating true, artificial intelligence.
Your emotional age is distinct from your chronological one. You can be 43 on paper but behave like a four-year-old in how you treat and communicate with others.