Business

Everything you need to know about entrepreneurship, marketing, and everything business related.

The Idea Factory explains how one company, Bell Labs, has managed to spearhead innovation in the communications industry for almost 100 years by dedicating themselves to science and research, thus producing a disproportionately big share of the technology that significantly shapes our lives today.
Excellent Sheep describes how fundamentally broken elite education is, why it makes students feel depressed and lost, how educational institutions have been alienated from their true purpose, what students really must learn in college and how we can go back to making college a place for self-discovery and critical thinking.
The House Of Rothschild examines the facts and myth around the wealthiest family in the world in the 19th century, and how they managed to go from being outcast and isolated to building the biggest bank in the world.
Behind The Cloud tells the story of Salesforce.com, one of the biggest and earliest cloud computing, software-as-a-service companies in the world and how it went from small startup to billion-dollar status.
Moonshot! describes why now is the best time ever to build a business and how you can harness technology to create an experience customers will love by seeing the possibilities of the future before others do.
Ghettoside explains the history of homicide in the United States and why particularly black communities struggle with high murder rates, as well as what can and must be done to change the status quo for the better.
Tubes is a behind-the-scenes look at the real, tangible, physical heart of the internet, this elusive and seemingly invisible technology that permeates all of our lives on a daily basis.
Thou Shall Prosper examines the tried and true principles of age-old, Jewish tradition for creating a life of wealth, prosperity and integrity, and combines them with examples from the modern world of business, to help you live a successful life.
The Innovator’s Dilemma is a business classic that explains the power of disruption, why market leaders are often set up to fail as technologies and industries change and what incumbents can do to secure their market leadership for a long time.
The Innovators walks you through the history of the digital revolution, showing how it was a combined effort of many creative minds over decades, that enabled us to go from huge, clunky machines to the fast, globally connected devices in your pocket today.
Long-Term Thinking For A Short-Sighted World explains why we rarely think about the long-term consequences of our actions, how this puts our entire species in danger and what we can do to change and ensure a thriving future for mankind.
Sprint completely overhauls your project management process so it allows you to go from zero to prototype in just five days and figure out if your idea is worth creating faster than ever.
The Power Of Broke shows you how to leverage having no money into an advantage in business by compensating it with creativity, passion and authenticity.
The 10X Rule breaks down the anatomy of extraordinary success by first pointing out what’s wrong with shooting for average, why you should for ten times more when tackling your goals and how to back up your new, bold targets with the right actions.
The Fortune Cookie Principle explains why a great product or service isn’t enough, how you can tell a compelling story about your brand and why that’s the most important aspect of running a business today.
Failing Forward will help you stop making excuses, start embracing failure as a natural, necessary part of the process and let you find the confidence to proceed anyway.
What Color Is Your Parachute is a classic for job seekers, equipping you with the tools, tips and strategies you need to quickly find the right gig in today’s fast-moving market.
Out Of Our Minds is about how we can set ourselves and our children up for doing good work in organizations around the globe, thanks to leaving behind the old mass education model and unleashing our individual creativity.
Side Hustle shows you how to set up new income streams without quitting your day job, taking you all the way from your initial idea to your first earned dollars in just 27 days.
Finish identifies perfectionism as the biggest enemy of your goals, in order to then help you defeat it with research backed strategies to get things out the door while having fun, taking the pressure off and cutting yourself some slack.
Wonderland shows you that much of societal and technological progress actually originates from people playing and just following their curiosity, as it takes you on a tour of history’s greatest dabblers and how they helped build the future.
A Splendid Exchange outlines the history of global trade, revealing its older than we think, has enabled the progress of civilization, and continues to change the world on a daily basis.
The 22 Immutable Laws Of Marketing is an absolute marketing classic, outlining 22 rules by which companies function, and, depending on how much you adhere to them, will determine the success or failure of your products and ultimately, your company.
The Art Of Asking teaches you to finally accept the help of others, stop trying to do everything on your own, and show you how you can build a closely knit family of friends and supporters by being honest, generous and not afraid to ask.
Million Dollar Consulting teaches you how to build a thriving consultancy business, by focusing on relationships, delivering strategic value and thinking long-term all the way through.
TED Talks is an instruction manual to become a great public speaker and deliver talks that are unforgettable, based on over 15 years worth of experience of the head of TED, the most popular speaking platform in the world.
Shoe Dog is the autobiography of Nike’s founder Phil Knight, who at last decided to share the story of how he founded one of the most iconic, profitable and world-changing brands in the world.
Design To Grow uses Coca-Cola as an example of how keeping a company stable and flexible at the same time over decades is not only possible, but a must to grow and scale your business across the globe.
Content, Inc. describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be a guaranteed success.
Give And Take explains the three different types of how we interact with others and shows you why being a giver is, contrary to popular belief, the best way to success in business and life.
Crushing It is Gary Vaynerchuk’s follow-up to his personal branding manifesto Crush It, in which he reiterates the importance of a personal brand and shows you the endless possibilities that come with building one today.
Turning Pro is an inspiring instruction manual that’ll help you create the work you were meant to do by dividing your life into two phases, the amateur and the professional, and getting you from one into the other.
Barking Up The Wrong Tree turns standard success advice on its head by looking at both sides of many common arguments, like confidence, extroversion, or being nice, concluding it’s really other factors that decide if we win, and we control more of them than we think.
Problem Solving 101 is a universal, four-step template for overcoming challenges in life, based on a traditional method Japanese school children learn early on.
How To Talk To Anyone is a collection of actionable tips to help you master the art of human communication, leave great first impressions and make people feel comfortable around you in all walks of life.
The Inner Game Of Tennis is about the mental state required to deliver peak performance and how you can cultivate that state in sports, work, and life.
The Greatest Salesman In The World is a business classic that will help you become better at sales by becoming a better person all around.
The Art Of Seduction is a template for persuading anyone, whether it’s a business contact, a political adversary, or a love interest, to act in your best interest.
The Energy Bus is a fable that will help you create positive energy with ten simple rules and make it the center of your life, work, and relationships.
Make Time is about creating space in your life for what truly matters using highlights, laser-style focus, energizing breaks, and regularly reflecting on how you spend your most valuable asset.
The Rise explains the integral role of failure in all creative endeavors and provides examples of great thinkers who thrived because they viewed failure as a necessary part of their journey towards mastery.
The 7 Habits Of Highly Effective People teaches you both personal and professional effectiveness by changing your view of how the world works and giving you 7 habits, which, if adopted well, will lead you to immense success.
A Year With Peter Drucker compiles 52 lessons with weekly exercises into one comprehensive, year-long curriculum for managers, leaders, and those who aspire to be one or the other, based on the teachings of the father of modern management.
Think And Grow Rich is a curation of the 13 most common habits of wealthy and successful people, distilled from studying over 500 individuals over the course of 20 years.
The 21 Irrefutable Laws Of Leadership shows you that leadership is learned not inherited and that you can become a leader too, if you internalize some of the universal principles at play in any leader-follower-relationship.
Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy to inspire a philosophy of honesty, hard work and ethical behavior in his industry.
Made To Stick examines advertising campaigns, urban myths and compelling stories to determine the six traits that make ideas stick in our brains, so you don’t just know why you remember some things better than others, but can also spread your own ideas more easily among the right people.
Why We Work looks at the purpose of work in our lives by examining how different people view their work, what traits make work feel meaningful, and which questions companies should ask to maximize the motivation of their employees.
Elon Musk is the first official biography of the creator of SolarCity, SpaceX and Tesla, based on over 30 hours of conversation time between author Ashlee Vance and Musk himself, highlighting his complicated childhood, the way he makes decisions and navigates the world, and how he managed to disrupt multiple industries, all with the goal of saving humanity.
The Art Of War has been considered the definitive text on military strategy and warfare ever since being written in ancient China around 500 BC, inspiring businesses, athletes, and of course generals to beat their opponents and competition the right way until today.
Steve Jobs is the most detailed and accurate account of the life of the man who created Apple, the most valuable technology company in the world.
Benjamin Franklin: An American Life takes a thorough look at the life of one of the most influential humans that ever lived and explains how he could achieve such greatness in so many different fields and areas.
The Prince is a 16th century political treatise, famous for condoning, even encouraging evil behavior amongst political rulers, in order for them to stay in power.
Disrupt Yourself explains how you can harness the ever-accelerating power of disruptive innovation in your personal life, be it to advance your career or to build a company that thrives, by embracing your limitations, focusing on your strengths and staying flexible and curious along the way.
Rookie Smarts argues against experience and for a mindset of learning in the modern workplace, due to knowledge growing and changing fast, which gives rookies a competitive advantage, as they’re not bound by common practices and the status quo.
Doughnut Economics is a wake-up call to transform our capitalist worldview obsessed with growth into a more balanced, sustainable perspective that allows both humans and our planet to thrive.
Dare To Lead dispels common myths about modern-day workplace culture and shows you that true leadership requires nothing but vulnerability, values, trust, and resilience.
The Snowball is the only authorized biography of Warren Buffett, the “Oracle of Omaha,” legendary value investor and once richest man on earth, detailing his life from the very humble beginnings all the way to his unfathomable success.
Tribes turns you from a sheepwalker into a heretic, by giving you the tools to start your own tribe, explaining why they’re the future of business and showing you that you too, can be a leader.
Purple Cow explains why building a great product and advertising the heck out of it simply doesn’t cut it anymore and how you can build something that’s so remarkable people have to share it, in order to succeed in today’s crowded post-advertising world.
Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore, and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.
Linchpin shows you why the time of simply following instructions at your job is over and how to make yourself indispensable, which is a must for success today.
All Marketers Are Liars is based on the idea that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing them with good stories – whether they’re true or not.
The Power Of Less shows you how to align your life with your most important goals, by finding out what’s really essential, changing your habits one at a time and working focused and productively on only those projects that will lead you to where you really want to go.
Startup Growth Engines shows you the strategies and tactics startups like Uber, Facebook and Yelp have used to achieve phenomenal growth in short time periods, and how you can use them to solve a big problem on a grand scale.
Your Move: The Underdog’s Guide to Building Your Business is Ramit Sethi’s no-BS guide to starting your own business that’ll help you escape the 9-to-5, all the way from coming up with profitable ideas, overcoming psychological barriers and figuring out who to sell to to growing, maintaining and systematizing your business in the future.
Hackers And Painters is a collection of essays by Y Combinator founder Paul Graham about what makes a good computer programmer and how you can code the future if you are one, making a fortune in the process.
The Art Of Work is the instruction manual to find your vocation by looking into your passions, connecting them to the needs of the world, and thus building a legacy that’s bigger than yourself.
Real Artists Don’t Starve debunks all myths around the starving artist and shows you you can, will and deserve to make a living from your creative work.
ReWork shows you that you need less than you think to start a business – way less – by explaining why plans are actually harmful, how productivity isn’t a result from working long hours and why hiring and seeking investors should be your absolute last resort.
Remote explains why offices are a thing of the past and what both companies and employees can do to thrive in a company that’s spread all across the globe with people working wherever they choose to.
Payoff unravels the complex construct that is human motivation and shows you how it consists of many more parts than money and recognition, such as meaning, effort and ownership, so you can motivate yourself not just today, but every day.
Predictably Irrational explains the hidden forces that really drive how we make decisions, which are far less rational than we think, but can help us stay on top of our finances, interact better with others and live happier lives, once we know about them.
The Art of Non-Conformity teaches you how to play life by your own rules by giving you practical glimpses into the world of self-employment, a new approach to travel, to-do list minimalism and conscious spending habits.
The $100 Startup shows you how to break free from the shackles of 9 to 5 by combining your passion and skills into your own microbusiness, which you can start for $100 or less, yet still turn into a full time income, thanks to the power of the internet.
Born For This shows you how to find the work you were meant to do, which actually might consist of many different forms of work over the course of your life, by showing you the power of a side hustle, proper risk-assessment, creating your own job and pursuing all of your passions – one at a time.
iWoz is Steve Wozniak’s autobiography, detailing his story in his own words, from early tinkering with electronics in his home, to college and his first job, all the way to singlehandedly creating the world’s first desktop computer, the Apple I and founding what would become the most valuable company in the world.
The 48 Laws Of Power draws on many of history’s most famous power quarrels to show you what power looks like, how you can get it, what to do to defend yourself against the power of others and, most importantly, how to use it well and keep it.
The Long Tail explains why the big commercial hit is dead, how businesses can and will generate most of their future revenue from a long tail of niche products, which serve even the rarest customer needs, and what you can do to embrace this idea today.
Creativity, Inc. is an instruction manual for instilling inspiration into employees, managers and bosses, by revealing the hidden forces that get in the way, based on over 30 years of experience of the president of Pixar, Ed Catmull.
Losing My Virginity details Richard Branson’s meteoric rise to success and digs into what made him the adventurous, fun-loving, daring entrepreneur he is today and what lessons you can learn about business from him.
Outliers explains why “the self-made man” is a myth and what truly lies behind the success of the best people in their field, which is often a series of lucky events, rare opportunities and other external factors, which are out of our control.
Getting Things Done is a manual for stress-free productivity, which helps you set up a system of lists, reminders and weekly reviews, in order to free your mind from having to remember tasks and to-dos and instead let it work at full focus on the task at hand.
Growth Hacker Marketing uses a 4-step framework to explain how today’s startups remove the barrier between marketing and product development to make the product itself the best way to get new customers.
Finding My Virginity is Richard Branson’s follow-up biography, which shares the highlights of his entrepreneurial journey over the past two decades.
How Google Works shines a light on the hiring and operating processes of Google, which have enabled it to come up with great products continuously and stay visionary over the past 17 years.
Nobody Wants to Read Your Sh*t combines countless lessons Steven Pressfield has learned from succeeding as a writer in advertising, the movie industry, fiction, non-fiction, and self-help, in order to help you write like a pro.
The War Of Art brings some much needed tough love to all artists, business people and creatives who spend more time battling the resistance against work than actually working, by identifying the procrastinating forces at play and pulling out the rug from under their feet.
Do The Work is Steven Pressfield’s follow-up to The War Of Art, where he gives you actionable tactics and strategies to overcome resistance, the force behind procrastination.
Pre-Suasion takes you through the latest social psychology research to explain how marketers, persuaders and our environment primes us to say certain things and take specific actions, as well as how you can harness the same ideas to master the art of persuasion.
Influence has been the go-to book for marketers since its release in 1984, which delivers six key principles behind human influence and explains them with countless practical examples.
Zero To One is an inside look at Peter Thiel’s philosophy and strategy for making your startup a success by looking at the lessons he learned from founding and selling PayPal, investing in Facebook and becoming a billionaire in the process.
Principles holds the set of rules for work and life billionaire investor and CEO of the most successful fund in history, Ray Dalio, has acquired through his 40-year career in finance.
How To Win Friends And Influence People teaches you countless principles to become a likable person, handle your relationships well, win others over and help them change their behavior without being intrusive.
Start With Why is Simon Sinek’s mission to help others do work, which inspires them, and uses real-world examples of great leaders to show you how they communicate and how you can adapt their mindset to inspire others yourself.
Leaders Eat Last teaches you where the need for leadership comes from historically, what the consequences of bad leadership are and how you can be a good leader in the modern world.
Find Your Why is an actionable guide to discover your mission in life, figure out how you can live it on a daily basis and share it with the world.
Smartcuts explains how some people and businesses achieve rapid growth and build sustainable, profitable companies in the time it takes you to get another promotion, by working smart, not hard and hacking into the ladder of success, instead of climbing it one step at a time.
Will It Fly is a step-by-step guide to testing your business idea, making sure your new venture matches who you are, and not wasting time or money on something people won’t want, so your business won’t just run, but fly.
Anything You Want teaches you how to build a business that’s based on who you are, and can become anything you want it to be, rather than following the traditional paths of startup or corporate culture.
Smarter Faster Better tells deeply researched stories from professionals around the world to show you how to do what you’re already doing in a better, more efficient way, by focusing on decisions, motivation and the way we set goals.
So Good They Can’t Ignore You sheds some much needed light on the “follow your passion” myth and shows you that the true path to work you love lies in becoming a craftsman of the work you already have, collecting rare skills and taking control of your hours in the process.
Write It Down, Make It Happen is a simple guide to help you accomplish your goals through the act of writing, showing you how to use this basic skill to focus, address fears, and stay motivated.
How To Become A Straight A Student gives you the techniques A+ students have used to pass college with flying colors and summa cum laude degrees, without compromising their entire lives and spending every minute in the library, ranging from time management and note-taking tactics all the way to how you can write a great thesis.
Deep Work proposes that we have lost our ability to focus deeply and immerse ourselves in a complex task, showing you how to cultivate this skill again and focus more than ever before with four simple rules.
Originals re-defines what being creative means by using many specific examples of how persistence, procrastination, transparency, critical thinking and perspective can be brought together to change the world.
Tools Of Titans is a massive compendium of everything Tim Ferriss has learned about health, wealth and wisdom from interviewing over 200 world-class performers on his podcast, The Tim Ferriss show.
The 4-Hour Workweek is the step-by-step blueprint to free yourself from the shackles of a corporate job, create a business to fund the lifestyle of your dreams, and live life like a millionaire, without actually having to be one.
Essentialism shows you a new approach to productivity and life by allowing you to be extremely selective about the essential things in your life and then ruthlessly cutting out everything else.
The Thank You Economy announces the return of small town courtesy to the world of business, thanks to social media, and shows you why business must not neglect nurturing its one-on-one relationships with customers through the new channels online, to thrive in the modern world.
Crush It is the blueprint you need to turn your passion into your profession and will give you the tools to turn yourself into a brand, leverage social media, produce great content and reap the financial benefits of it.
To Sell Is Human shows you that selling is part of your life, no matter what you do, and what a successful salesperson looks like in the 21st century, with practical ideas to help you convince others in a more honest, natural and sustainable way.
Drive explores what has motivated humans throughout history and explains how we shifted from mere survival to the carrot and stick approach that’s still practiced today – and why it’s outdated.
The 80/20 Principle reveals how you can boost your effectiveness both in your own life and for your business by getting you in the mindset that not all inputs produce an equal amount of outputs and helping you embrace the Pareto principle.
Blitzscaling is the strategy some of today’s most valuable companies have used to achieve huge market shares, insanely fast growth, big profit margins, and become corporate giants in a very short time.
Skin In The Game is an assessment of asymmetries in human interactions, aimed at helping you understand where and how gaps in uncertainty, risk, knowledge, and fairness emerge, and how to close them.
Fooled By Randomness explains how luck, uncertainty, probability, human error, risk, and decision-making work together to influence our actions, set against the backdrop of business and specifically, investing, to uncover how much bigger the role of chance in our lives is, than we usually make it out to be.
Antifragile reveals how some systems thrive from shocks, volatility and uncertainty, instead of breaking from them, and how you can adapt more antifragile traits yourself to thrive in an uncertain and chaotic world.
Reinvent Yourself is a template for how to best adapt in a world in which the only constant is change, so that you may find happiness, success, wealth, meaningful work, and whatever else you desire in life.
Choose Yourself is James Altucher’s call to give up traditional career paths, which today neither lead to success, nor happiness, and take your life into your own hands by building good habits, creating your own career and making a decision to choose yourself.
The Culture Code examines the dynamics of groups, large and small, formal and informal, to help you understand how great teams work and what you can do improve your relationships wherever you cooperate with others.
The Hard Thing About Hard Things is an inside look at the tough decisions and lonely times all CEOs face, before showing you what it takes to build a great organization and become a world-class leader.
How To Fail At Almost Everything And Still Win Big is the memoir of Dilbert cartoonist Scott Adams, in which he shares how he learned to take care of himself, so he could go from loss to loss, until eventually winning big.
Steal Like An Artist gives you permission to copy your heroes’ work and use it as a springboard to find your own, unique style, all while remembering to have fun, creating the right work environment for your art and letting neither criticism nor praise drive you off track.
by Gustavo
Actionable steps to start building trust and collaboration
I used to visit a fancy Starbucks café with fine-tuned business processes back in Gran Canaria, but the more organized it became, the more it sucked.
Here are the essential guidelines for managing your business workflows in the simplest of terms.
Overall reliability is a simple, but pretty accurate indicator of how well (or badly) managed a business is.
There are business processes so simple, they could be squeezed onto a Post-it note. However, they can still be greatly optimized.
Do you love your cell operator and their processes? I doubt it.
A well-established business runs smoothly, like a fine-tuned machine. The entrepreneur is an inventor, engineer and mechanic all-in-one, and process management is their tool for performance tuning.
Sure, in a perfect world. But in ours, this isn’t a good process practice.
Processes are the lifeblood of almost every business. Whether you realize you have them or not.
Many professionals and business owners can’t distinguish the two. They should.
A proven system to convince startup owners to pay you to write for them
If processes were people, the “orphans” would be the homeless kids wandering aimlessly in your business.
Get rid of overly complicated business process management. It is as simple as that.
Let’s face it. Business processes are tools of control and employees hate it when that type of control is being used against them.
There is some strong resistance against reporting in process management. Not all of it is unfounded.
What is the Open Startup movement and is it a good thing?
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