Marketing

Cashvertising teaches you how to become an expert at marketing by using techniques like using the power of authority, following the three steps of writing a perfect headline, and appealing to the eight basic desires people have instead of spending millions on ads.

Buyology shows you how to spend less money by revealing the psychological traps that companies use to hack your brain and get you to purchase their products without you even realizing they’re doing it.

Business Model Generation teaches you how to start your own company by explaining the details of matching your customer’s needs with your product’s capabilities, managing finances, and everything else involved in the planning stages of entrepreneurship.

The Art Of The Start is your guide to beginning a company and explains everything from getting the right people on board to writing a winning business plan and building your brand.

Making it big as a self-published author doesn’t have to be hard if you master these skills

Company Of One will teach you how going small, not big when creating your own company will bring you independence, income, and lots of free time without the hassles of having to manage employees, long meetings, and forced growth.

This Is Marketing argues that marketing success in today’s world comes from focusing more on the needs, values, and desires of our target audience, rather than spamming as many people as possible with our message.

They paid $35 million to then lose $20m in sales