Marketing

Marketing

Manufacturing Consent reveals how the upper class controls and skews the news to get the masses to believe whatever serves them best.
No Logo uses four parts, including “No Space,” “No Choice,” “No Jobs,” and “No Logo,” to explain the growth of brand power since the 1980s, how the focus of companies on image rather than products has affected employees, and to identify those who fight against large corporations and their brands.
Spark teaches you how to become an influential, un-fireable asset to your team at work by taking on the role of a leader regardless of your position, utilizing the power of creative thinking to make better decisions, and learning how to be more self-aware and humble.
Subscribed helps your company move to a subscription model by identifying the history of this innovative idea, how it makes businesses so successful, and what you need to do to implement it in your own company.
Start Something That Matters encourages you to overcome your fear of the unknown and create a business that not only makes money but also helps people, even if you have few resources to start with.
If we want to grow our businesses, we have to be willing to put ourselves in semi-uncomfortable situations.
Hiring Success highlights the importance of the human resource for any company and describes a successful business approach that focuses on finding highly trained and skilled future employees as a source of competitive advantage on the market.
Storyworthy shows you how to tell a narrative that will impact others by outlining how to engage your audience throughout the start, end, and everything in between.
SPIN Selling is your guide to becoming an expert salesperson by identifying what the author learned from 35,000 sales calls and 12 years of research on the topic.
The Storytelling Edge will boost your communication and persuasiveness skills by showing you how to tell powerful narratives in a convincing way and giving examples of why you should.
Alibaba shares the inspiring story of Jack Ma’s hard work, entrepreneurial vision, and smart thinking that helped him build one of the most successful and influential companies in the world.
How I Built This is a compilation of the best tips and lessons that Guy Raz learned from interviewing the founders of the greatest businesses in the world on his podcast of the same name and teaches how to start a company and keep it running strong.
Blue Ocean Shift guides you through the steps to beating out your competition by creating new markets that aren’t overcrowded.
Alchemy is your guide to making magic happen in business and life by teaching you how to practice irrational thinking to stand out and come up with powerful solutions to your problems and those of others.
Amazon will help you make your business better by sharing what made Jeff Bezos’s gigantic company so successful at going from its humble beginnings to now dominating the e-commerce market.
Agile Selling helps you become a great salesperson by identifying how successful people thrive in any sales position with the skills of learning and adapting quickly.
Getting There will inspire you to move toward your entrepreneurial dreams with the business journeys of six successful entrepreneurs.
Cashvertising teaches you how to become an expert at marketing by using techniques like using the power of authority, following the three steps of writing a perfect headline, and appealing to the eight basic desires people have instead of spending millions on ads.
Buyology shows you how to spend less money by revealing the psychological traps that companies use to hack your brain and get you to purchase their products without you even realizing they’re doing it.
Business Model Generation teaches you how to start your own company by explaining the details of matching your customer’s needs with your product’s capabilities, managing finances, and everything else involved in the planning stages of entrepreneurship.