Marketing

SPIN Selling is your guide to becoming an expert salesperson by identifying what the author learned from 35,000 sales calls and 12 years of research on the topic.

The Storytelling Edge will boost your communication and persuasiveness skills by showing you how to tell powerful narratives in a convincing way and giving examples of why you should.

Alibaba shares the inspiring story of Jack Ma’s hard work, entrepreneurial vision, and smart thinking that helped him build one of the most successful and influential companies in the world.

How I Built This is a compilation of the best tips and lessons that Guy Raz learned from interviewing the founders of the greatest businesses in the world on his podcast of the same name and teaches how to start a company and keep it running strong.

Blue Ocean Shift guides you through the steps to beating out your competition by creating new markets that aren’t overcrowded.

Alchemy is your guide to making magic happen in business and life by teaching you how to practice irrational thinking to stand out and come up with powerful solutions to your problems and those of others.

Amazon will help you make your business better by sharing what made Jeff Bezos’s gigantic company so successful at going from its humble beginnings to now dominating the e-commerce market.

Agile Selling helps you become a great salesperson by identifying how successful people thrive in any sales position with the skills of learning and adapting quickly.

Getting There will inspire you to move toward your entrepreneurial dreams with the business journeys of six successful entrepreneurs.

Cashvertising teaches you how to become an expert at marketing by using techniques like using the power of authority, following the three steps of writing a perfect headline, and appealing to the eight basic desires people have instead of spending millions on ads.

Buyology shows you how to spend less money by revealing the psychological traps that companies use to hack your brain and get you to purchase their products without you even realizing they’re doing it.

Business Model Generation teaches you how to start your own company by explaining the details of matching your customer’s needs with your product’s capabilities, managing finances, and everything else involved in the planning stages of entrepreneurship.

The Art Of The Start is your guide to beginning a company and explains everything from getting the right people on board to writing a winning business plan and building your brand.

Making it big as a self-published author doesn’t have to be hard if you master these skills

Company Of One will teach you how going small, not big when creating your own company will bring you independence, income, and lots of free time without the hassles of having to manage employees, long meetings, and forced growth.

This Is Marketing argues that marketing success in today’s world comes from focusing more on the needs, values, and desires of our target audience, rather than spamming as many people as possible with our message.

They paid $35 million to then lose $20m in sales